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CSR Activities
At Khushi Agro Pvt. Ltd., we believe that sustainable impact begins at the grassroots. Our initiatives are deeply integrated with local communities, NGOs, and government agencies, blending ancient Indian food wisdom with modern wellness to empower society. Here's how:
1. Support to NGOs & Healthcare Institutions
Provided cash donations to Parpeeda Har Welfare Samiti, supporting patients in Indore’s largest government hospitals with medicines, food, ambulance services, etc., from our company profits.
Donated Ayurvedic wellness kits (A2 ghee, herbal teas, memory boosters) and supplied wellness foods to Sevadham Ashram, Ujjain.
Our Young Director Mr. Apoorva Dhakad, as Charter President of Leo Club, contributed 100+ hours of community service during his IB Diploma at Choithram International School, impacting 500+ lives during the COVID pandemic. Recognized globally by LEO International, ranked among the top 5 projects worldwide.
Launched India’s first Vedic Drinks Series – 100% natural, sugar-free, and preservative-free. The initiative was appreciated and inaugurated by Hon. Union Health Minister Dr. Mansukh Ji Mandaviya and Hon. Chief Minister of MP Dr. Mohan Ji Yadav.
Installed Vedic Drink vending machines at Indore Management Association to promote a caffeine-free and sugar-free lifestyle among youth and professionals. Promoted the campaign #CaffeineFreeEnergeticYouths and #TabletFreeLifestyle through vending machines and public engagement.
Click to view Student Review
https://www.youtube.com/shorts/fQjL4WJwVUo
2. Community Upliftment: ‘Kitchen to Rasoi’ & Learn & Earn Mission
Launched the ‘Kitchen to Rasoi – Home Pharmacy’ program to empower homemakers using Ayurvedic food science and responsible eating habits. Connected with 2,200+ women across India through digital outreach. Evolved into the “Learn & Earn” program, where Ayurveda doctors and food researchers train women and students on:Food quality evaluation (e.g., curcumin in turmeric). Differences between cassia and Ceylon cinnamon. Role of hing in food safety. Misleading organic tags. Women become community health educators, earning while spreading awareness about clean labels, healthy food combinations, and natural healing.
Click to View Official Page
https://www.dawnlee.in/learn-and-earn/
Introduced #MissionKitchenXRay – free Ayurvedic consultations teaching families how to prevent lifestyle diseases using food. Topics include: Interpreting food labels. Making home rules for food safety. Understanding lifestyle-based food intake. Promotes transformation of food knowledge by educating on: A2 Bilona Ghee vs. other ghee variants. Superiority of local Kashmiri almonds, walnuts, poppy seeds over imported ones. Supporting the Vocal for Local mission.
Click to View Official Page
https://www.dawnlee.in/ayurveda-consultations/
3. Public Engagement & Events (Revived Vedic food knowledge at major cultural, wellness, and global exhibitions: )
Collaborative discussion with international yoga, Ayurveda, and meditation experts on food as therapy.
Interacted with ministers and delegates from top agricultural nations. Distributed free awareness hampers.
Selected for exhibiting zero-chemical Satvik products. Promoted ancient Indian food culture and earned international appreciation. Applauded by international dignitaries and scientists for reviving ancient, toxin-free food practices in a modern context.
4. Government Recognition & Global Impact
Featured on DD News (Doordarshan) in the show “Ek Bharat, Shreshtha Bharat” by Shri Manoj Bajpayee, highlighting our efforts in reviving Shree Ann (nutritious millet-based superfoods).
Click to view DD News Telecast
https://www.dawnlee.in/ek-bharat-shrestha-bharat/
Recognized by CIO Look India as one of the top 10 vegan and Jain food startups.
Click To View Article
https://www.dawnlee.in/magazine-news-publication/
Praised by a scientist from MIT, USA, for blending scientific validation with generational food wisdom:
“These generations of knowledge wealth is what they have putted in their products.”
Click To View Video
https://www.dawnlee.in/mit-usa-scientist-visited-at-jain-roots-indore/
N. Raghuraman (Dainik Bhaskar) stated, “Food will connect people better than passports”, appreciating our role in restoring India’s lost food glory.
Click To View Article in Hindi and English Version
https://www.dawnlee.in/food-will-connect-people-better-than-passports-in-2023/
Mrs. Kanchan Gadkari, upon understanding our mission, said:“ऐसा रहता है की लोग हमेशा प्रॉब्लम बताते है पर सोल्युशन नहीं बताते पर इन्होने वो सोल्युशन बताया है की क्या खाना चाहिए । मैं चाहती हूं की हर भारतीय व्यक्ति इन प्रोडक्ट का अभ्यास करे।”
Click to view Video
https://www.dawnlee.in/mrs-kanchan-nitin-ji-gadkari/
5. Pioneering Research & Food Reforms
Developed research-backed food lines such as: Pineapple Premix B12 Herbs, Fiber Fuel with Isabgol, Bone Lubrication Gum Drink.
All products developed under the “Why should I eat this?” philosophy to ensure responsible and conscious eating.
Advocating updated industry standards by avoiding harmful combinations, integrating functional herbs, and reshaping how food is formulated in India.
Achieved No. 1 Google rankings for pioneering categories like:Vedic Drinks Caffeine-Free Youth Wellness, Satvik Snacks & Masalas, b12 Lemon, Indian Gum Elixir, Gum Tea, Vedic Drink Vending Machine, 18th Century Food World, 18th Century Goodness and much more.
